Giorgia Perini, grow up with her family in Riva Del Garda (ITALY), a wonderful place where people come to relax with friends. Followed her dad at many exhibitions ,she always love to capture the most important moments with her film-camera and camera angle. 📷 ✨
Collaborated with JumpFromPaper, Giorgia Perini shared that her ideas come by different ways, including a walk in the nature, in the middle of the city, watching people, a moodboard full of images, a dream..
All can inspire creativity! “ 💡
To realize more about this unique girl, let's check out Giorgia Perini's exclusive interview with JumpFromPaper.💗 💗
What attracted you to study filmmaking and inspired you to make the move from IT to the UK?
I moved to Uk in order to get new vibes and learn filmmaking in a British environment as in my opinion it is the best way to learn English language. In film and media platforms, we use to communicate with international people and the communication is essential for this job.
Why do you choose JumpFromPaper as your topic for your final year project?
I have followed your creations since ages and it was love at first sight. 😎 JFP was my first desire when I choose to investigate fashion advertising techniques ,as the topic for my dissertation, and make one commercial advert. It came true! You are unique!👍🏻 👍🏻
How did the idea come about of representing JumpFromPaper to different generations?
A deep brand identity and target research was made to find the final idea.
JFP is a fantastic brand, which requires a sporty and cuteness feeling. At this point I thought what is the best game to cover all these requirements?! Noughts and crosses (or Tic-Tac- Toe) game #! People are used to play this game since very young age at school, at work and during holidays !! It is also the most “social game” as the layout reminds the HASHTAG # used in Instagram, Facebook and Twitter, for example.
👉🏻 "The Film that Giorgia Perini collaborated with JumpFromPaper" 👈🏻
Do you have any fun story that you can share with us during filming?
YESSSS! Last scene. I was on set with Diana Perini, my personal Make Up Artist and twin sister, and Alessia Perini, the lovely model in the advert ( She is my little sister too).We were so tired and it was one of the last shot to record. We almost finished shooting.Some glasses were filled up for the last scene. When I said “Action”, Alessia start acting and she hitted the glasses and the water falled to the paper walls ! 😂 😂 We couldn’t believe it!!
The music really sets the tone, what’s the inspiration came from?
For a creative product like JFP It might be stupid using common music ! I took inspiration by watching WAITING ROOM, a fashion advert directed by Matteo Grimaldi and Giacomo Boeri.
I started to think something relate to the bag sound and I designed a funny and dynamic music 🎵 , in which the visual was connected to the sound.. Once I designed it I asked to Josh Bellingham, a UK young talented composer to create it and the result was brilliant ✨✨ !
What have you learned since your first film?
OMG You make me laugh 😹 !!! My first shooting was terrible!!! From my first video I have learned a lot ( from the pre production work to the post production). I realised how better is keeping the simplicity in a video and how important is to learn all the three film production steps to obtain a good film.💪 💪 💪
Why was the most challenging thing about making the film?
The most challenging thing is making the idea real for the project. It means to be able to find the right prop-s, clothes, locations, model to create something that doesn’t exist yet.
Curious about JumpFromPaper Collection shown in Giorgia Perini's film ? Click Here,
🙋 🙋🏻 🙋🏼 to find out more information！