Fashion trends come & go. But ONE specific trend that has transcended its time & became a prominent personal style for individuals is Dopamine Fashion.
Dopamine is a chemical released in the brain when we experience pleasure, often triggered by enjoyable actions or activities. In the context of fashion, Dopamine Fashion is brightening up one’s mood & happiness through fashion like wearing highly vibrant, saturated clothing pieces.
This fashion trend started back in the 2010s. However, the term “Dopamine dressing” was officially coined by fashion psychologist & professor Dawnn Karen in 2020. Even though the trend was more prominent in western countries, it has become a big sensation worldwide, especially in China.
Dopamine Dressing is not JUST a fashion trend, it’s also a way for many individuals to embrace individuality & expressing themselves through colors, offering a kind of escapism from the fashion norms. Influencers based in China were seen taking this trend on for themselves while posting it on social media platforms like Douyin & etc, which garnered much attention. Famous celebrities, influencers & even brand ambassadors of Givenchy were seen capitalizing on this trend, showcasing their own take of Dopamine Dressing.
Much like the trend, JumpFromPaper’s brand is always about breaking the boundaries of traditional fashion with 2D, 3D, colorful fashion. Encouraging everyone to embrace their own uniqueness.
